Hi, I am

Product designer turning business goals into simple, kind and smart solutions.
Powered by AI.

Selected Projects

A curated selection of projects built to solve users and business needs.

+19% match success

-33% onboarding time

-28% time to find a flat

Spotahome

Exploring how an AI solution will reshape the property rental experience for Gen Z users through a lifestyle matching tool.

+25% instructions clarity

+72% perceived relief

+68% voice choice

Reluma

Designing AI personalised micro-resets for professionals who never really switch off and want a better balanced life.

150 leads in 3 weeks

CTR 10%

Conv.Rate 2.8%

SafeGuard by Unicef

Membership platform that prepare people to respond to natural disasters through community and actionable support.

+25% product findability

+10% sales increase

+40% perceived trust

Tendencias Muebles

How Tendencias Muebles’ digital experience was redesigned to support confident buying decisions.

All Projects

AI + Workflow

I design faster with AI.

I design faster with AI.

I leverage AI and modern tools across the entire process to move from insights to impact faster.

AI does not replace my thinking. It accelerates it.

AI does not replace my thinking. It accelerates it.

More clarity. More speed. More Impact.

More clarity. More speed. More Impact.

This feels like a fit? Let's have a chat.

This feels like a fit? Let's have a chat.

Get in touch

A person stands outdoors in a natural setting with lush green trees under a clear sky, wearing a dark sweatshirt, and looking into the distance.

Hey, I'm Fátima.

I believe a better world is possible - and I work to make it happen.
With 3 years in product and business design, built on 10 years in architecture, I bring a unique, systemic perspective.
I combine business thinking, user insight, and creative execution.
Driven by purpose, curiosity, and the ambition to create meaningful impact. 🌍

Download CV